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Ochre’s journey sprang out of a drive to change the existing children’s fashion concept in Pakistan which in 2013, either focused completely on wedding wear or knits. Since its conception Ochre has seen its role as the brand that provides “favorites” for every child’s closet by including Pret Wear, Stylish Westerns into their wardrobe along with taking Formal Party wear to a very different tangent from what was available.
Ochre’s design feeds a child’s imagination with strong colors, fun prints, intricate embroideries, exciting cuts and bold combinations.
With over 15 stores all around Pakistan, Ochre also has a vast online presence with e-shopping services and great customer service. With a user friendly online interface, Ochre has made shopping time from exhausting to a fun experience.